Niche Founder Jamie Getty wanted to create a shopping experience that was both interesting and fun enough to get ladies talking, and it worked. 

The Niche has become a favorite boutique, addiction or just an amusing shopping event for women of all ages and demographic. We have gained our success and loyal customers by offering cutting edge gifts, home accessories, and exclusive clothing with affordable price tags. 

The Niche was voted "Best Independent Home Furnishings Store", "Best Women’s Clothing Boutique", and "Best Boutique Clothing Store", by the 2010 Reno News and Review Readers Poll, and Best of Reno - Top 101, by Reno Magazine.

The Niche now has locations in Reno Nevada, Sparks Nevada, Carson City Nevada, and Truckee California.