About Us

The Niche founders wanted to create a unique shopping experience that was both interesting and fun enough to get ladies talking, and it worked. 

The Niche has become a favorite boutique, addiction or just an amusing shopping event for women of all ages. We have gained our success and loyal customers by offering exclusive clothing, one-of-a-kind home accessories, and cutting edge gifts, all with affordable price tags.

We love to shop and our fashion savvy buyers have done most of the work for you.  They've gathered a unique line of clothing and accessories by seeking out hundreds of emerging fashion designers fresh off the runway from Los Angeles California, New York, and all around the world, resulting in an collection of both private labels and well known brands exclusive to the niche boutique.  We hand pick each piece analyzing the quality of fabrics, wearability, fit, and design, while ensuring low prices and value.  If we won't wear it, we don't carry it.

Our inventory is unique; we stock small quantities of a variety of both current and timeless styles, allowing you to stay in touch while maintaing individuality.  The niche is continuously evolving; we add new inventory daily, creating a different experience every time you shop.

The Niche was voted "Best Independent Home Furnishings Store", "Best Women’s Clothing Boutique", and "Best Boutique Clothing Store", by the Best of Northern Nevada, Reno News and Review Readers Poll, and Best of Reno - Top 101, by Reno Magazine.  The Niche has locations in Sparks Nevada and Truckee California.